奥宏书架

HBR ON CUSTOMER RELATIONSHIP MANAGE HAR

书名 : HBR ON CUSTOMER RELATIONSHIP MANAGE HAR

出版社 : Harvard Business School Press

出版日期 : 1998-12

ISBN : 9781578516995

价格 : 229.00

装帧 : 平装

纸张 : 胶版纸

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内容简介

Collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.